The trend is unmistakable and unstoppable. The ability to manipulate our perception of reality is becoming increasingly easier. Separating the truth from fake news. With this, we seem to be rapidly approaching the Wachowski fiction, "The Matrix."

In the future, will we still be able to recognize authenticity? How do we, in our role as companies, deal with this? What impact does this development have on our employees, customers, and not least on our methods of communication and advertising?

In this Soul Hub, we want to discuss ways to counteract the "Deep Fake" development.